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Cosmoprof North America

January 27 - January 29, 2026
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Miami, FL
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Easy Powder’s “Dry” Cushion

Powder formulation is contained within the puff.

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By: Jamie Matusow

Editor-in-Chief


Easy Powder showed visitors a number of products based on their method of housing dry formulations—an enclosed “brick” which you break before application. Used for products from foundation to highlighters, the lightweight luxe puff sports a dainty little ribbon handle on top. The paper package is also recyclable.

In another design, the puff fits securely into a silicone “cup” so you can toss it in your purse or pocket without worry of spillage. 

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